We've been doing our on thing since 2018. New to the merchandise gig, we are designing original products or reimagining products you'll love just as much as we do!

Based in North Carolina, Don't Look was originally created to be an up and coming indie video game company, now it's evolved into a merch shop.

Our love of video games, anime, 90s/2000s/2010s nostalgia, and most dark and creepy things inspire us to create original artwork for each of our collections, as well as putting our own spin on iconic characters, throwback trends, and the supernatural.